The TikTok video shows a teenage girl in braces applying a series of 14 beauty products to her face, an arsenal that costs nearly $350 all told. It's one of many such videos where girls share their ...

Lengthy – and costly – skincare routines have become one of the latest TikTok crazes, and a new study found that they actually put teens at a greater risk of skin irritation and allergies. Researchers ...

The first-of-its-kind study highlights several risks associated with these overly complex regimens, including skin irritation, Sun sensitivity, and allergic reactions. Reading time 3 minutes A search ...

It’s normal to reach a point in your skincare routine where you feel like you’re doing too much. Between the at-home peels, face masks, double cleansing, and daily sunscreen use, there are a lot of ...

Social media platforms like TikTok have a way of making users feel like they’re never quite enough, between viral trends like morning shed routines and the quest for glass skin to beauty filters and ...

Social media hair growth hacks often fail and can cause damage. Experts warn against trends like inversion methods and over-hydration. Scientific rese ...

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. TikTok influencers like Evelyn Unruh seen here at her ...