The consumer journey has evolved into an "infinity loop," a circular process that consumers continuously cycle through.

With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new ...

Daniel Palencia, the Cubs' leading save-getter this season, was activated on Sept. 24, and while he pitched in middle relief in that night's game, he's expected to swiftly recapture his prior closer ...