From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

The Super Bowl turns 60. It's not quite retirement age, but the biggest game of the NFL season has seen a thing or two since debuting in 1967. The first 59 matchups have seen the rise and fall of some ...

Super Bowl LX is almost upon us, and the coming clash between the New England Patriots and the Seattle Seahawks is fascinating. Few would have expected either team to make it this far; both were given ...

The Super Bowl will be played Sunday, when the Seattle Seahawks take on the New England Patriots. The Patriots are looking for their NFL-leading seventh Super Bowl win, which would break a tie with ...

The Super Bowl is happening in Silicon Valley this Sunday, and the Patriots-Seahawks game at Levi’s Stadium is going to be packed with tech money. YouTube CEO Neal Mohan is expected to be there. Apple ...

Sam Darnold and Drake Maye will face off Sunday on the field while you face off with your friends in a game of Super Bowl squares. Illustration: Dan Goldfarb / The Athletic; Steph Chambers, Cooper ...

The ad in question is 30 seconds long. Set to a remix of Rick James’ “Super Freak,” it features Svedka’s Fembot character, which repeatedly appeared in the brand’s early 2000s advertisements, dancing ...

If you really wanted to, you could argue that Super Bowl ads are a bigger deal than the game itself—after all, everyone watches TV; not everyone watches football. Indeed, while there are lots of ...

Regardless of an allegiance to a specific team, many Americans' eyes will be fixed on the biggest football game of the year this Sunday: the Super Bowl. Set in Santa, Clara, California, Super Bowl LX ...

NEWSCENTER 5 MATT REED EXPLAINS AFTER THE GAME ON SUNDAY, MY PHONE WAS GETTING BLOWN UP. I KNEW THIS WAS GOING TO BE AN OPPORTUNITY OF A LIFETIME, AN OPPORTUNITY OF A LIFETIME FOR THESE NICHOLS ...

Mercedes-Benz has pulled the wraps off the most extensive S-Class update ever, with more than half of the flagship’s 2700 components reworked to keep the 2027 limousine ahead of BMW, Audi and Genesis ...

Every year, there is no bigger event on television than the Super Bowl. What began in 1967 as a championship game between two leagues has evolved into an unofficial American holiday, consistently ...