Two studies conducted in Canada found that subliminally priming memories of a frustrated need for autonomy increases the ...

Loyalty forms in the spaces between transactions, where brands prove they were paying attention when no one required them to.

So much for the factual muddle: the legal muddle, as explained, is to think that the justification for waging a war has a ...

A few common medications, like statins or drugs to treat high blood pressure, appear to help lower the risk for dementia. But ...

When you take omega-3 supplements as you age to ensure that your body gets enough of these fatty acids, it can help with ...

New research shows that sleep loss alters specific memory circuits, but also hints that a familiar compound may help restore ...

In this ⁠Huberman Lab Essentials⁠ episode, I explain how memories are formed and how key neurochemicals, such as adrenaline, ...

Researchers have found evidence that a therapeutic strategy which makes the brain work more efficiently to learn and recall ...

Cognitive scientists have long attempted to explain emotional processes using models that vary in complexity. These span very ...

Kameel Premhid responds to RW Johnson's view that there may even be a positive side to the leader being white ...