Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Strong growth in daily users and top-line growth has more than doubled Roblox stock this year. The viral success of the game “Grow a Garden” contributed significantly to Roblox’s second-quarter growth ...