Shop It! The rush and excitement of not knowing what character you’re going to pull out of a blind box can only be described ...

Getting hold of Labubus and other blind-box toys is a game of odds; the thrill of the surprise keeps young consumers coming ...

Roblox players can show off their Signature Bakes in a new Great British Bake Off experience that taps into the platform's ...

Players can enter the Bake Off tent in the immersive game and win (or lose) points as they vie to win the title of “Star Baker.” The game was developed by creative agency and studio Metavision, which ...

Blind-box toys are like Pokemon cards, or cereal box prizes. Consumers know roughly what they’re going to get, but not exactly. To find out more about their appeal, WSJ’s Drew An-Pham asked six ...