Even as the open internet accounts for 55–60% of time spent online, it attracts only 20–30% of programmatic ad budgets, ...

With digital ads booming, Amazon's scale, AI-driven ad tools and diversified model may give it the edge over The Trade Desk.

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a ...

Firefly's integration with VIOOH makes its inventory more accessible and easier to activate within programmatic workflows. Advertisers can seamlessly plan, buy, and execute campaigns across ...

Scale Marketing today announced the appointment of Matthew Zaute as Senior Vice President of Client Strategy & Growth. In this newly created role, Matt will report directly to Mark Day, Partner, and ...

Discover how RTIC Outdoors achieved 11% B2B growth with Anteriad's data-driven marketing and channel orchestration strategies ...

Integration leverages Model Context Protocol to connect demand- and supply-side platforms in a unified diagnostic workflowSAN FRANCISCO, April ...

With Earth Day putting sustainability claims under the microscope, one major blind spot remains: media waste and how deeply ...

OpenX, The Intelligent SSP, today announced the appointment of Lior Charka as VP, Product, alongside the promotions of Joseph ...

Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced that Hearst News has selected Magnite as a preferred deal partner for high-impact advertising formats ...