For some, programmatic and performance marketing represent the future, a data-driven democracy that ensures every rupee spent ...

The United States advertising market is projected to grow from $201.01 billion in 2024 to $281.92 billion by 2033, with a CAGR of 3.83%. Key growth drivers include enhancements in user experience, ...

AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and ...

The AI-powered streaming TV offerings use IMDb data to improve contextual insights, verify ad quality, and reduce wasted ...

Insurance Advertising Market is poised for expansion driven by rising insurance penetration, digital transformation, and data-driven personalization. Key drivers are growing consumer demand ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

New DOOH targeting partnerships hits the market. Though there remain few better placements than kebab shop ads outside pubs.

Social CPMs have risen. Incremental audiences on social platforms have declined. Growing brand-safety concerns make the ...

Frost & Sullivan ( named Basis the 2025 Customer Value Leader for the global demand-side platform (DSP) industry. A global business consulting firm providing market research, growth strategy ...

The platform also revealed plans to integrate licensed IMDb data to strengthen its AI-based content classification, with ...

DoubleVerify, an ad-verification company, is leveraging unique, licensed data from IMDb to fuel AI-driven classification of ...

Detailed price information for Pubmatic Inc Cl A (PUBM-Q) from The Globe and Mail including charting and trades.