The Unsolved Challenges Of Programmatic Advertising

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...
The Desk on MSN

IAB Tech Lab forms council to improve programmatic ad standards, transparency

The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...

Ensuring DCO Effectiveness In Programmatic: Six Implementation Tactics

DCO is more than a trend—it is here to stay, as modern users require advanced personalization, and advertisers should meet ...
Streaming Media

Server-Guided Ad Insertion (SGAI) and the Future of Streaming

What is server-guided ad insertion (SGAI) from a technology standpoint; how does it differ from client-side ad insertion (CSAI) and server-side ad insertion (SSAI); how does it impact or change ...

Winning Google Ads Campaign Structures For DTC Ecommerce

Common ecommerce Google Ads mistakes, from over-consolidation to poor segmentation, and how to fix them with a structure ...