The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

Netflix announced it now has 94 million subscribers to its advertising-supported tier, up from 70 million in November.

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, ...

A megabucks deal for NBA streaming rights last year saw Amazon Prime Video add to its range of live sports coverage, which is the latest step in building a package that Amazon Head of U.S. Video & ...

Netflix captured the largest share of new paying subscribers globally in the first quarter of 2025, according to new research ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Kantar has released its latest findings showing growth across multiple streaming platforms.

Research from Kantar, the marketing data and analytics company, reveals that Netflix’s content-led surge, DAZN’s strong ...

Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...

Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

Sports are an 'accelerator' for ad-supported streaming in Europe with short-form sports content emerging as a key driver of engagement, says Keith Bedford, GM EMEA at CTV data company Wurl. 'As ...