The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

Netflix announced it now has 94 million subscribers to its advertising-supported tier, up from 70 million in November.

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, ...

A megabucks deal for NBA streaming rights last year saw Amazon Prime Video add to its range of live sports coverage, which is the latest step in building a package that Amazon Head of U.S. Video & ...

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a ...

Netflix captured the largest share of new paying subscribers globally in the first quarter of 2025, according to new research ...

Amazon Prime Video is using artificial intelligence to generate "pause ads" directly related to whatever content viewers are ...

Music events, 24/7 live reality concepts and vertical video mini telenovelas are among the ideas the Spanish-language media ...

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in other markets including.

In a star-studded pitch to advertisers on Monday, Amazon announced a slew of new projects along with an ad format powered by ...

"It's very much business as usual right now while we plan for a future of uncertainty," Rita Ferro tells TheWrap ahead of Tuesday's upfront presentation ...