D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...

A recent round of layoffs at Paramount has affected 3.5% of the company’s US teams, with more cuts still on the table in the coming months.

Publicis is replacing WPP Media (formerly GroupM ... “This decision reflects Paramount’s long-term strategy to enhance global scale and to drive greater efficiency.” Watch on Deadline ...

While the landscape changes at speed and expectations shift with those changes, some things remain the same: the fundamental ...

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

Director Confirms No Trilogy Plans Paramount Pictures has officially pulled the plug on the Transformers One sequel, despite ...

The Public Relations Society of America tells us that having a proactive crisis management plan is essential. An effective ...

STREAMING giants including Netflix and Prime Video eclipsed traditional TV channels for the first time last month. Some 44.8 ...

About Augustus Kirby Augustus Kirby is a marketing consultant based in New Yor specializing in community strategy, brand positioning, and AI-powered growth solutions. With more than ten years of ...

The evolution of how people are watching their favorite shows and movies has hit a major milestone, as streaming services ...