At $439, the DJI Flip could be a good starting point for people who don’t typically buy drones. You can unfold it, launch it from your hand with a single button, land it on your hand again, or optionally use joysticks, all while capturing higher-quality photos and video than the immediate competition.

The DJI Flip marks the first in a new series of “all-in-one” drones from the Chinese aerial photography and videography experts. Weighing less than 249g (8.7oz), the compact drone has been designed for maximum portability and measures in at just 136×62×165 mm when folded – it’s small enough to be almost pocketable.

Chinese drone-maker DJI on Tuesday launched the DJI Flip, a foldable drone equipped with a 1/1.3-inch image sensor capable of shooting 4K/60fps HDR videos. Weighing under 249 grams, the foldable model features a protective cover,

Four short months after introducing the truly palm-size Neo, DJI is back with another pint-sized consumer drone. The Flip continues the drone giant’s interest in foldable form factors, with a quartet of propeller guards that essentially stack up,