Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.” In a joint ...

Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.

"Microsoft Gaming describes our structure, but it does not describe our ambition," says CEO Asha Sharma and CCO Matt Booty ...

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Xbox CEO Asha Sharma explained how memory shortages caused by the current AI boom are impacting Project Helix.

At the core of Project Helix lies its hybrid gaming system, designed to eliminate the traditional divide between PC and ...

Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots ...

Xbox CEO Asha Sharma also concedes that Xbox's 'presence on PC isn’t strong enough,' while 'pricing is getting harder for ...

Xbox CEO wants to "see Xbox return to growth next year", echoes focus on active players as key performance metric ...

The new top boss at Xbox, Asha Sharma, continues to shake things up at the gaming giant. During a town hall meeting with ...

When Asha Sharma became the CEO of Xbox and promised a “return of Xbox,” she wasn’t kidding: Microsoft announced today that ...

Following continuous price hikes for Xbox Game Pass subscriptions in recent years, Microsoft has now announced that it is ...