Nielsen today announced a new collaboration with Triton Digital® to integrate Triton Digital’s Podcast Metrics Demos+ into ...

Retailers are no longer asking why digital signage is important; instead, they're asking how these systems can transform ...

Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting ...

A cybersecurity expert warns people's privacy and security could be at risk once the state government rolls out its new digital drivers licence initiative.

"We congratulate HUMAN for receiving MRC accreditation for Viewability measurement,” said George Ivie, CEO at MRC. “ This accreditation reflects a rigorous evaluation process, demonstrating HUMAN’s ...

Nielsen is integrating Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact to give advertisers richer cross-media podcast planning data.

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With the rise of free ad-supported streaming television (FAST) channels and a continued desire to bring linear local television content to the digital universe via apps, such insights could prove ...

Measurement barriers: Fifty-eight percent say that measurement and attribution uncertainty is the biggest obstacle to ...

A good food scale is one kitchen gadget you might not own yet, but almost definitely should. It provides far more accurate measurements than traditional cups and spoons, which is especially helpful ...

xpln.ai, a global attention intelligence platform, and TVision, which provides second-by-second, person-level data about how people watch TV, have formed a strategic partnership to transform granular, ...