Mattel Launches Kamigami Build and Code Robots for Kids Kids will be able to build the robot in an hour, program its behavior using a free app, and then start playing and battling them with friends.

The Robotics Engineer Barbie is available in four skin tones and comes with a small robot. It is the latest of more than 200 different careers that Mattel has featured for the line of dolls that was ...

A couple of years back, Mattel and Tynker partnered up to produce programming lessons based on Hot Wheels and Monster High. Now the two companies are expanding their partnership to launch seven new ...

Robots are taking over John Harris Elementary, but don’t worry, the students are in control. Gifted-education students are programming land rovers to get through an obstacle course of sorts. The ...

Mattel’s been taking great pains to update its product lines for a plugged-in generation of kids. Last month, the toy maker teamed up with Osmo for an iPad-ready update to its popular Hot Wheels line, ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today plans to develop Rock ‘Em Sock ‘Em Robots®, the classic tabletop game featuring battling robots, into a live-action ...