In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

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If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

In today’s hyper-connected world, data is everywhere. Every click, scroll, like, share, and purchase tells a story. Marketers once relied heavily on instincts, focus groups, and post-campaign reports.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

The solution combines Data Axle's verified consumer and vehicle datasets with Tealium's real-time customer data platform. The ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital age has given government agencies a new set of tools to improve the ...

Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand. Chief marketing officers (CMOs) have more ...

SRINAGAR: Sher-e-Kashmir University of Agricultural Sciences and Technology Kashmir on Friday hosted a competence building workshop, aimed at establishing a robust, credible database for demand and ...