Net present value (NPV) calculations are useful when evaluating investment opportunities but there are disadvantages that investors should consider.

Marketing Strategy - Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast.

Gross margin represents the amount of total sales revenue that a company retains after incurring the direct costs associated with producing the goods sold by the company.

Advertising - Is there a relationship between advertising and sales? Do negative ads work? Cut through the hype with this article.