“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...
RESTON, Va., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) ...
After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn’t take long for ...
Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, is partnering with Samba TV, a global provider of AI technology ...
In TV Ad Land, the road to streaming media convergence still stretches far into the distance. TV content may be bundled into streaming services, but from the advertiser standpoint, the data is still ...
RESTON, Va., Oct. 08, 2025 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi ...
Verizon Media is playing its part to simplify the sprawling TV segment with the launch of a new measurement tool that promises to unite linear and digital audience validation. The rapid rise of a ...
Cflight was first founded in NBC Universal’s ranks in 2018 before the tech subsequently crossed the Atlantic as part of the Sky/Comcast deal. The UK’s three big TV media houses, including Sky Media, ...
Monte Carlo methods have emerged as a crucial tool in the evaluation of measurement uncertainty, particularly for complex or non-linear measurement systems. By propagating full probability ...
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