Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

According to the researchers, the approach uses what they call a “fingerprint matrix,” which is a mathematical description of the way each object uniquely scatters waves such as light or ultrasound.

Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls ...

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