BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools.

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Google BigQuery and Snowflake are both leading data ...

Google is set to showcase some of its latest work in data management, artificial intelligence and cloud technology at its Google Cloud Next 2025 event in Las Vegas next week. I expect Next 25 to offer ...

Picture this: You're a business owner struggling with your competitors. Sales are decreasing, and you're not sure why. You start to pay attention to your website and social media channels, analyzing ...