Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

In a world where algorithms speak louder than words, customer loyalty is driven by predictive personalization, not just brand promises. Businesses must gather accurate, relevant, and high-quality data ...

Questioning sources, methods and content can ensure leaders are acting on relevant, accurate and evidence-based data. Data ...

Statistical testing in Python offers a way to make sure your data is meaningful. It only takes a second to validate your data. Having data is only half the battle. How do you know your data actually ...

PagePeek launches its AI-powered soundscape research evaluation platform, combining deep learning with ecological and urban ...

The Bible Access List, a new annual assessment, uncovers the stark reality of the lack of Bible access for an estimated 100 ...

A new era in science is emerging, one that returns the study of the mind to the center of the conversation for psychology, one with a new toolkit for questions in consciousness.

Today, we get the PPI report, and estimates are for it to rise by 0.3% m/m, down from 0.9% last month, with the PPI y/y rate expected to remain at 3.3%. If the PPI stays unchanged on a y/y basis, I ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...