When you pitch an idea, you’re not just conveying information. You’re guiding someone through a shift in beliefs.

The language and rhetoric of extremists helps fuel brutal, often deadly, violence. Spotting the strategies can help protect ...

Mentally strong people don’t defeat manipulators by outplaying them at their own emotional games. They win by refusing to ...

We all have lots of things we want to do, but never do them because intention isn't action. Learn how to get past the reasons ...

In the case of his young salesman, the strategy appealed to their clients’ emotions. “We are selling to middle-aged men, ...