Scale development, scale appropriateness, and scale utilization are crucial topics in the marketing research literature (Bendixen & Yurova, 2012; Cramphorn, 2012 ...
The semantic structure underlying numbers from 0 to 9 was examined. Each number was rated by 40 subjects (400 subjects, total) using the 20 basic scales of the semantic differential. Due to the ...
This study presents findings related to attitudinal determinants of crime among two different status groups. With a semantic differential scale, the study compares evaluative perceptions toward "self" ...
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