Google is partnering with the state of Arkansas to provide free Google AI courses and Google Career Certificates to Arkansans ...

Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Organic traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search ...

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad ...

In the second part of our vox pop on the topic of AI search, The Drum members explain how to ensure your brand stands out in ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the ...

USC will continue to consider legacy applicants in its admissions process, interim President Beong-Soo Kim said in an ...

On Monday, USC withdrew a motion to destroy all “USC confidential materials” that USC produced during a lawsuit filed by Iris ...

For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one ...

SEO can feel like a rigged game. Agencies often throw around jargon, push endless audits and promise big results. But most of ...

You'll be surprised at just how simple -- and fun -- it can be to let AI work for you. Here are six money-making tips you should follow.