In today’s crowded marketplace, establishing a strong personal brand is crucial for entrepreneurs and business leaders. One powerful way to elevate your brand and position yourself as an authority in ...

Opinions expressed by Entrepreneur contributors are their own. There are many ways to build your authority, including writing books, giving speeches, hosting events and establishing a personal brand.

When most people talk about a book changing their life, they’re talking about a book they read — a book that changed their perspective or way of thinking. But for many authors, writing a book can be ...