Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Did you know that you can play Roblox with a VR headset? It's not a widely known feature, as many households don't have a virtual reality device readily available. The first VR headsets required a ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Multiple sources told The Hollywood Reporter that Taylor Swift will do a surprise theatrical event the weekend of October 3, the day her album The Life of a Showgirl comes out. Swift confirmed the ...

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Superbullet Studios pivoted from Roblox game development into building proprietary AI tools. The studio’s code editor integrates directly with Roblox Studio, cutting setup time to under a minute.

What are the Roblox The Takeover rewards and missions? The latest in a growing line of seasonal Roblox events tasks Robloxians with tagging a vibrant urban playground with their chosen crew. And like ...

Roblox is facing another legal battle over its child safety regulations, this one a wrongful death lawsuit tied to the April 2024 suicide of a 15-year-old boy. The lawsuit, according to the New York ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

In context: Roblox is a hugely popular gaming platform entertaining millions of daily users, many of them children or teens. Lately, the platform has come under heavy scrutiny over child predator ...