Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable business value you create by acquiring, retaining, or expanding customers. It ...

Differential equations are fundamental tools in physics: they are used to describe phenomena ranging from fluid dynamics to general relativity. But when these equations become stiff (i.e. they involve ...

The political theorist Corey Robin walks through the history of the Red Scare and the “fractured mirror” it is to Trump’s attack on the “radical left.” ...

At a cabinet retreat in Toronto, Canada-U.S. Trade Minister Dominic LeBlanc said work continues on hammering out a deal with the U.S. on sectoral tariffs affecting Canada's steel, aluminum and lumber ...

TOPEKA — In a rare moment of reprieve for U.S. health secretary Robert F. Kennedy Jr. as he faced a grueling group of senators Thursday, U.S. Sen. Roger Marshall of Kansas gave him the opportunity to ...

A Trader Joe's grocery store is confirmed to be opening in The Avenue Viera, Brevard County, Florida, in a former Michael's craft store location. The closest existing Trader Joe's stores to Brevard ...

Nondisclosure agreements can no longer be used to silence abuse survivors in Texas under a new law that goes into effect Sept. 1. The law bans the use of NDAs to prevent a survivor of sexual assault, ...

The North Carolina Tar Heels have officially named their starting QB for 2025. After the team literally cycled through options following Drake Maye's departure for the NFL, Bill Belichick reportedly ...

Listen to more stories on the Noa app. This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the ...

The key selling point of Bitcoin as a store of value has everything to do with the credibility of its monetary policy. As Bitcoin inventor Satoshi Nakamoto once wrote, the rules of the system were ...

TAMPA, Fla. (WFLA) — Some Tampa residents say loud music, racing cars, and even food truck generators create too much commotion, and they want the city to do something about it. City leaders are now ...

DEAR MISS MANNERS: I understand that we shouldn’t talk about religion, nor about politics. Now it’s food that’s verboten. Sports? Please, no! Travel plans or trip reports? Yawn. Health concerns? Yech.