VICTOR H. RIVERA-MONROY, ROBERT R. TWILLEY, DAVID BONE, DANIEL L. CHILDERS, CARLOS CORONADO-MOLINA, ILKA C. FELLER, JORGE HERRERA-SILVEIRA, RUDOLF JAFFE, ERNESTO ...
This is a preview. Log in through your library . Abstract This theoretical paper develops a conceptual framework that explains how companies can influence consumer behavior in terms of both social and ...
Rivera-Monroy, V. H., Twilley, R. R., Boness, Daryl J., Childers, D. L., Coronadomolina, C., Feller, Ilka C., Herrera-Silveira, J., Jaffe, R., Mancera, E., Rejmankova ...
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