From Leads To Lifetime Value: Rethinking ROI In B2B Marketing With AI

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Customers Now Use AI and Google to Decide What to Buy. Here’s How to Win Leads on Both.

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.
Howfinity on MSN

How To Use Asana For Beginners

Let me show you how to get started with Asana, a free project management tool perfect for managing tasks, projects, and teams ...

How to Grow Your Social Following as a Founder—and Which Platforms to Use

There’s no right answer. Founders of all kinds have grown their businesses by posting on each of these platforms—and many use ...
Course Territory on MSN

How to Scrape Emails from Any Social Media Site | Data Scraping Tutorial for Beginners

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

Smart Web Design Details That Drive Engagement And Sales

Small, overlooked details can make or break a website’s success. Incorporating smart design choices quietly drives engagement ...
Marketing

Your Buyers Start Their Journey in the Dark Funnel, and You Need to Be There When It Happens

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...