Microsoft’s take on the AI chatbot scene is called Copilot, and it’s pretty well integrated if you’re already in the Microsoft ecosystem. Think Edge browser, Windows, and even Office apps like Word ...

Understand the key differences between search rankings and AI citations, and how to create content that performs in both.

AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.