How AI Is Redefining Search And What Leaders Must Do Now

AI disruption isn’t the end of SEO but a call for leaders to rethink visibility, measure differently, and adapt strategies for an uncertain future.
Jeff Wise on MSN

This Is What “Closing the Search Box” Really Reveals About Flight MH370

In this episode of Finding MH370, investigators explore what it means to “close the search box.” The concept could be the key to finally narrowing down the missing plane’s location. As evidence and ...
Skift

Airbnb’s Categories Were Meant to Reinvent the Search Box – Now They’re Gone

May 2025 when Airbnb relaunched Experiences and debuted Services like massages and photography, it abruptly ended Category ...
Chief Marketer

Athleta uses on-site search for better marketing insights

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produced ...

Organizing content for AI search: A 3-level framework

Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.
Marketing

What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...