The new SEO is GEO — and no one really knows the rules

A new GEO industry has emerged as AI transforms search. SEO experts and tech giants themselves debate whether these new ...

Strong Leaders Use This Creative Strategy to Come Up With the Best Ideas

Bottom-up innovation consistently beats top-down approaches because it’s organic, authentic and informed by real problems. As ...

Google Search is now using AI to create interactive UI to answer your questions

In a move that could redefine the web, Google is testing AI-powered, UI-based answers for its AI mode. Up until now, Google ...

How To Optimize Content For AI Search: A Data-Driven Approach

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the ...

Gemini 3 Is Here—and Google Says It Will Make Search Smarter

Gemini 3 is skilled at reasoning, generating video, and writing code. Amid talk of an AI bubble, Google notes the new model could help increase search revenue too.