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We need to talk about the LAMBDA function in Excel

One reason people hesitate with LAMBDA is the assumption that it requires learning something entirely new. It doesn't. Every ...
Marketing

Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?

When measuring the sales lift of a marketing campaign, 45% of marketers use some form of basic pre-post marketing analysis, according to The Lenskold Group and MarketingProfs 2007 Marketing ROI & ...

How To Maximize LLM And Multi-Agent ROI With AI Evals

When a scorecard reflects outcomes leadership cares about, teams move from opinions to actions that reduce cost, improve ...

From Leads To Lifetime Value: Rethinking ROI In B2B Marketing With AI

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Electronic Data Capture Software Market is expected to generate a revenue of USD 4.06 Billion by 2031, Globally, at 14.5% CAGR: Verified Market Research®

The Global Electronic Data Capture Software Market Size projected to grow at a CAGR of 14.5% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals ...

Palladyne AI Reports Third Quarter Fiscal 2025 Results and Provides Update on Recent Developments

Palladyne AI Reports Third Quarter Fiscal 2025 Results and Provides Update on Recent Developments ...