Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games. The move is a minor departure from Roblox's successful and ...

Fifty fashion brands are launching their shoppable worlds for VLGE's World Fashion Week, founder Evelyn Mora says.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.