Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

From maths hacks to mental health tips, social media is reshaping how we learn—but in the age of rampant misinformation, can ...

Gen Z and millennials are ditching career ambition for balance post-COVID. What's behind this shift—and is it permanent?

Meta CEO Mark Zuckerberg teased a "return to OG Facebook" as part of his key goals for 2025 in Wednesday's Q4 earnings call ...

Now in the tens of thousands, Bubble’s ambassador list started as 200 members of Gen Z who participated in focus groups with Eisenman before the brand launched. That cohort, and Gen Alpha, are among ...

Social commerce is undoubtedly here to stay and its potential continues to grow. Throughout 2025, retailers that embrace ...

On the eve of the inauguration, the hard-charging stars of the movement tell VF that they’re poised to play a powerful role ...

The fashion and apparel industry continues to demonstrate its dominant position in ecommerce. The sector has achieved a ...

Will a looming ban on TikTok impact finfluencers and the financial advice their followers receive on social media?

Knorr is looking to encourage and demystify cooking this Valentine’s Day through its Tinder partnership. The effort, ...

On X, the response has become so jaded that folks proverbially roll their eyes whenever someone replies “Oh that’s not” to ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...