Aldi, a German-based grocer, is working on a new design format for U.S. stores as it continues expanding.

Aldi, a German-based grocer, is working on a new design format for U.S. stores as it continues expanding.

Aldi is quietly testing a redesigned store format in the U.S., introducing new signage, pricing language and updated visuals.

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The controversy comes at a crucial moment for the brand, which recently opened its largest-to-date flagship in Shanghai.