You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.

The problem: You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: You can give them templates to one-click ...

Connell School of Nursing Professor Ann Wolbert Burgess received a phone call at her Boston College office in 1978 that would alter the course of her career and lead to a seismic shift in the practice ...