A business stakeholder makes a request, and before the meeting is even over, ideas are already buzzing: What dashboard we ...

The next frontier of pricing is not just smarter algorithms—it’s smarter connections between people, data and value.

Digital transformation relies on a data-driven strategy to improve decision-making, optimize operations, and enhance customer experiences. Learn how businesses can build a strong foundation for ...

I’ve written elsewhere about the value of grounding your metrics program in semantics.1 This article goes well beyond that.

Marketing Strategy - When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven ...

A compliance-first IAM model will help enterprises enhance their security posture and ultimately achieve compliance.