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Data modeling, at its core, is the process of transforming raw data into meaningful insights. It involves creating representations of a database’s structure and organization. These models are often ...

A new world of self-service BI brings with it its own issue of data chaos. When everyone is looking at the data their own way, people find different answers to the same questions. Data modeling can ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data. Look-alike modeling has been an important ...

Data modeling has always been a task that seems positioned in the middle of a white-water rapids with a paddle but no canoe. On one side of the data modeling rapids are the raging agilists who are ...