Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

Luma introduced Luma Agents, powered by its new “Unified Intelligence” models, designed to coordinate multiple AI systems and generate end-to-end creative work across text, images, video and audio.

In healthcare marketing, creativity is often perceived to be constrained by rigorous legal and regulatory requirements. Compliance sits at the core of pharmaceutical advertising, given the sensitive ...

Megan Offner finds creative and comforting ways to salvage doomed trees. By Jane Margolies This article is part of our Design ...

Vigyapan Mart is a pioneer in creating innovative outdoor advertising solutions. Among its standout offerings is the Backlit Auto Hood advertisement, which is reinventing how brands achieve hyperlocal ...

Howatson and Company has spun out a new business with an in-house AI platform it says can automate campaign rollout and save brands tens of thousands of dollars.“Unicorn”, developed by Howatson’s ...

A+E Global Media has launched StoryGround, a brand studio with the mission of strengthening ties with advertisers, sponsors ...

The Saudi creative industry is facing a growth paradox. Society is evolving faster than its narratives, and industry demand is expanding faster than the talent pipeline. But these tensions are signs ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

As geopolitical tensions reshape the news cycle across the region, shifts in online behavior are becoming visible in real ...