In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

We've updated our page on Agentforce with details on Salesforce's partnership with CrowdStrike for AI agent security. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.

With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. The post How Amazon Ads enables full funnel measurement ...

The rise of 3D integrated circuits (ICs) and heterogeneous packaging is reshaping how automotive ICs fulfill demanding analog and sensor requirements. Whether for ...

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Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...

Nvidia’s $100B OpenAI deal cements it as AI’s backbone, fueling massive compute growth while raising risks over energy, water, politics, and overreliance—potentially the boldest, riskiest… ...