Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

Content analysis is a research technique used in management, marketing, health, and the social sciences to analyze verbal and written material. The technique uses a set of codes to reduce volumes of ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

You must have clearly defined research objectives to guide your analysis to ensure your analysis is focused on addressing your aims. Data Collection and Quality Familiarise yourself with the context ...