Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

In the face of an impending economic slowdown, making the right business decisions is more critical than ever. This article will explore how decision making using Big Data and data analytics can help ...

As you may know, big data and software analytics have had a tremendous impact on modern industries. Industry disruptors like Google, Tesla, and Uber have used the many benefits presented by big data ...

The pace that companies generate and collect data shows no signs of slowing down. These businesses are then pouring all of this data into data lakes in the hopes of eventually getting some business ...

Data-driven analytics applications are eating the world and transforming every domain. But the world is also being eaten up in a different way by several non-sustainable practices. On Earth Day, we ...