Launching Sept. 18, Apple Bubly Jeans comes after Nelly revived the Apple Bottoms brand last year in response to fans' ...

When you think about Apple Bottoms and you think about Nelly, this is a business that you wouldn't probably think that I would have been as successful in,” said Nelly.

Apple Bottoms is getting a remake with help from bubly’s apple-flavored sparkling water. The iconic jean brand is teaming up with bubly to introduce "Apple bubly" jeans, timed to bubly's limited-time ...

To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into nostalgia for millennial culture.

Ashanti joined forces with Nelly’s Apple Bottoms brand after quietly marrying the rapper and welcoming their first child in July 2024. Ashanti is stepping into the fashion spotlight alongside her ...

The two brands' limited-edition water-apparel "bundle" features jeans and a denim-wrapped version of the Bubly can.

“Apple Bottoms has always been about celebrating curves and culture,” said multi-Grammy Award-winning artist and entrepreneur Nelly. “This collab with bubly is the perfect way to give fans something ...

The rapper tells PEOPLE about reviving Apple Bottoms last year and what's in store An apple a day keeps Nelly in business. About one year after the "Hot in Herre" rapper relaunched his iconic Apple ...

PepsiCo sparkling water brand Bubly has teamed with fashion brand Apple Bottoms to promote the limited-time return of its apple flavor, per details shared with Marketing Dive. The “Apple Bubly Jeans” ...

Nelly's Apple Bottoms brand may have gone dormant for more than a decade, but its legacy carried on — thanks in part to the lyrics of Flo Rida and T-Pain's hit song "Low." The "Hot in Herre" rapper's ...