From managing inventory at retail shops to fine-turning marketing projects, Coca-Cola has made AI an integral part of its ...
New restrictions banning ads for ‘less healthy food’ online and on TV pre-9pm come into play today, meaning many brands must ...
In today’s volatile economy, strategic communication is essential for protecting brand equity, managing perception and ...
William Paterson tells Tim Healey why authenticity beats perfection, why sometimes a “weird, rough-looking ad” performs best, ...
Pink’s household-level intelligence pinpoints consumers most likely to be interested in HVAC and energy efficiency upgrades.
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Brands are losing interest in AI influencers — but tech gains could bring a new wave of enthusiasm
Some brands are shying away from working with AI influencers, while others are cautiously optimistic about the tech.
For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple ...
Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...
In a chat with e4m, Cleartrip’s Govind Bansal shared how the brand is using AI and customer-first strategies to boost growth ...
Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers - ...
HubSpot reports that AI-driven search is altering content strategies; businesses must diversify across channels to engage ...
Learn the best mortgage marketing strategies, including digital tools, social media, SEO and referral tactics to boost leads and grow your business.
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