From managing inventory at retail shops to fine-turning marketing projects, Coca-Cola has made AI an integral part of its ...

New restrictions banning ads for ‘less healthy food’ online and on TV pre-9pm come into play today, meaning many brands must ...

Data offers precision, creativity delivers meaning, and AI unlocks scale. Used alone, each feels incomplete. Together, they ...

William Paterson tells Tim Healey why authenticity beats perfection, why sometimes a “weird, rough-looking ad” performs best, ...

Pink’s household-level intelligence pinpoints consumers most likely to be interested in HVAC and energy efficiency upgrades.

Some brands are shying away from working with AI influencers, while others are cautiously optimistic about the tech.

For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple ...

Whether it's waiting in line to try a new bakery, or to grab a bargain at a sample sale, queuing is becoming an activity in ...

In this episode, we discuss Instagram's roots as a visual platform, strategy for video, best practices for the app, and more.

Flour, water and salt. These three simple ingredients are all it takes to make a simple loaf of bread. But most of the 60 ...

One of the most compelling benefits of AVOD platforms is their universal accessibility. Unlike subscription-based platforms, ...