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SEO can feel like a rigged game. Agencies often throw around jargon, push endless audits and promise big results. But most of ...

Search Engine Land » Guides » How to optimize your anchor text Share Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...