The new SEO is GEO — and no one really knows the rules

A new GEO industry has emerged as AI transforms search. SEO experts and tech giants themselves debate whether these new ...

Google’s new Scholar Labs search uses AI to find relevant studies

The new search tool uses AI to identify the main topics and relationships in a user’s query and is currently available to a ...

How to tell if Google’s AI Max for search is actually working

AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls ...