Product-focused ads from the two brands ranked among the UK’s top-performing Instagram campaigns this month, according to ...

EMEA marketing lead June Sauvaget on why the streamer measures success by cultural impact and how Stranger Things shows the ...

Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved ...

Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from ...

From Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing ...

Marketing director Katherine Paterson says the retailer has “moved on tremendously” since she left in 2012 with regards data, ...

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.

From the rise of agentic AI to the changing face of search, the impact of technology on marketing will be even more pronounced in 2026.

Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on ...

Unilever says the move is designed to accelerate its marketing transformation by bringing its enterprise-wide marketing ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...